• News (9)
    The Drum (02 Oct 2018)

    Time to Change encourages people to 'Ask Twice' when it comes to mental health

    TIME TO CHANGE has rolled out a new ad encouraging people to 'ask twice' if their friends and family are OK. The humorous spot highlights the fact that people often say they're fine when they aren't because of the stigma attached to talking about mental health problems. OGILVY created the campaign, which will run on radio and social channels and will also appear on pub posters and beer mats.

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    The Drum (10 Apr 2018)

    Ford's wellbeing push urges drivers to address the 'elephant in the transit'

    FORD has teamed up with TIME TO CHANGE to raise awareness of mental health in its latest ad. The 30-second spot, created by GTB, sees two men riding in a Ford Transit van while a huge elephant sits between them. When the driver asks his companion if he is still up for doing something they had planned and the passenger says 'not really', the driver, noticing something is not right with his friend, pulls over so that they can talk. As soon as they start talking we see a weight lifted from the van - the 'elephant in the room' being removed. The work encourages people to ask 'is everything ok?' and overcome the stigma around talking about mental health.

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