• News (57)
    Convenience Store (12 Jul 2019)

    Coca-Cola recycling tie-up with Merlin Entertainment returns

    COCA-COLA is partnering with MERLIN ENTERTAINMENT to offer discounted entry into attractions, including ALTON TOWERS RESORT, THORPE PARK RESORT, CHESSINGTON WORLD OF ADVENTURES RESORT and LEGOLAND WINDSOR RESORT, in exchange for a recycling a plastic Coca-Cola bottle. Visitors to the sites can use one of its reverse vending machines to recycle a bottle and receive the reward until 17 October. Thorpe Park will also include a Freestyle machine where resort goers can pre-pay for drinks and use a special chip to fill a refillable cup. 

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    PR Week (27 Feb 2019)

    Thorpe Park selects new consumer PR agency

    THORPE PARK has hired Popcorn as its retained consumer PR agency following a three-way pitch. The agency will be responsible for a multi-faceted strategic PR programme covering big brand activity and press office, including activity around key campaigns, news and events, and managing VIP, media and influencer engagement. Popcorn's brief includes delivering an immersive campaign that focuses on 'A Year of Unmissable Events' as the theme park celebrates its 40th birthday.

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