• News (55)
    Campaign (05 Oct 2018)

    Fanta to stage travelling Halloween fair

    FANTA is teaming up with MERLIN ENTERTAINMENTS for its 'Twisted Carnival' event. Visitors to the activation will have the chance to visit five Halloween themed interactive rooms, as part of an immersive, spooky themed experience. The event was promoted by Taylor Herring on 4 October with a ghoulish old lady sitting in a rocking chair around several stations on the tube. Fanta's Twisted Carnival takes place at THORPE PARK on 6-7 and 13-14 October, WESTFIELD LONDON from 18-23 October, the Bullring and Grand Central Birmingham from 27-31 October and at LIVERPOOL ONE on 3-4 November.

    Read Full Article

    The Grocer (30 Jul 2018)

    Coca-Cola offers 50% off Merlin attractions via plastic bottle returns

    COCA-COLA and MERLIN ENTERTAINMENTS have partnered to offer 50% off entry prices to Merlin attractions in exchange for used plastic drinks bottles in a bid to encourage recycling. Shoppers can deposit 500ml plastic bottles at on-site vending machines in ALTON TOWERS RESORT, THORPE PARK, CHESSINGTON WORLD OF ADVENTURES and LEGOLAND WINDSOR. The activation follows findings from Coca-Cola that 64% of UK consumers would recycle more often if they received instant rewards.

    Read Full Article