• News (54)
    The Grocer (30 Jul 2018)

    Coca-Cola offers 50% off Merlin attractions via plastic bottle returns

    COCA-COLA and MERLIN ENTERTAINMENTS have partnered to offer 50% off entry prices to Merlin attractions in exchange for used plastic drinks bottles in a bid to encourage recycling. Shoppers can deposit 500ml plastic bottles at on-site vending machines in ALTON TOWERS RESORT, THORPE PARK, CHESSINGTON WORLD OF ADVENTURES and LEGOLAND WINDSOR. The activation follows findings from Coca-Cola that 64% of UK consumers would recycle more often if they received instant rewards.

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    Campaign (01 May 2018)

    Peperami 'animal' reboot sees character visit Thorpe Park and Alton Towers

    PEPERAMI has revived its 'animal' character for two new ads promoting its partnership with THORPE PARK and ALTON TOWERS. The short spots see the bolshy mascot going on the Walking Dead and Wicker Man rides, encouraging consumers to visit the theme parks with Peperami's on-pack promotion offering 2-for-1 entry. The campaign includes a new tagline, 'Come on, what are you made of?' The ads were created by ATOMIC LONDON with media planning and buying handled by THE7STARS.

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