• News (23)
    Marketing (15 Jun 2015)

    ZSL has updated its brand image and proposition. The new logo will be used on all marketing communications and was introduced in the UK on 9 June. New strapline ‘Let’s Work for Wildlife’ reflects its mission of conservation and scientific research. ZSL hopes the rebranding will leverage its partnerships with other brands.

    The Drum (18 Jun 2014)

    LONDON ZOO has partnered with TURNER BROADCASTING in order to launch a new summer campaign. Aimed at both children and parents, the drive celebrates the attraction's new Sumatran tiger cubs by featuring 'bespoke Tiger Territory TV ads'. The creative uses footage of the cubs' development, as well as interviews with keepers. Digital activity will support the push.