• News (182)
    PR Week (14 Nov 2017)

    Mars tests giving PR firms global roles for the first time

    MARS is testing the idea of giving global contracts to communications agencies for the first time. It has appointed FREUDS to work on M&Ms and Seeds of Change, EDELMAN to work on Skittles, Weber Shandwick to work on Pedigree and Omnicom PR Group to work on Orbit and Extra.

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    Talking Retail (07 Aug 2017)

    Wrigley’s in-car gum holder returns

    WRIGLEY is reintroducing its in-car gum holder, in response to research that claims gum is the most consumed car snack. The holder will be tailored to fit its range of Extra and Airways mints. TV, online videos, public transport and Sat Nav advertising will all support the launch.

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