• News (421)
    The Drum (14 Aug 2018)

    Disney, Sony Pictures and Lionsgate invest in short-form streaming platform

    DISNEY, SONY PICTURES and LIONSGATE have all invested in a new TV streaming brand to challenge NETFLIX. NewTV has already attracted backing from several other media companies including ITV. It is expected to launch in late 2019. Consumers will be able to subscribe to an ad-supported or an ad-free version of the platform, which will be optimized for mobile and will feature original short-form series designed for viewing on-the-go.

    Read Full Article

    PR Week (12 Jul 2018)

    PHE uses Star Wars heroes to encourage children to 'feel the force' of exercise

    PUBLIC HEALTH ENGLAND and DISNEY UK have joined 'forces' for a new campaign to help persuade primary school children to exercise more. The 'Train Like a Jedi' campaign launched in June and is supported by Star Wars actors Mark Hamill and John Boyega and double Olympic gold medallist Jade Jones. With an introduction from Luke Skywalker, Jade Jones fronted a 15-minute video demonstrating exercise routines to improve 'Jedi skills' while John Boyega visited his old primary school to teach the exercise routine. The campaign aims to increase the number of children getting exercise and will be supported by PR activity, digital advertising, an email programme, a social media campaign and regional roadshows.

    Read Full Article