• News (419)
    The Drum (13 Jun 2018)

    ASA bans ads for horror movie Insidious after kids shown 'distressing' YouTube trailers

    SONY has received a ban on ads for its Insidious: The Last Key horror movie, inappropriately appearing on unstoppable pre-roll ads on children's content on YOUTUBE. The ASA received complaints from both parents and children that the trailers, featuring screaming, humanoid creatures and fanged demons were distressing. The ads had appeared before children's video content including clips from DISNEY movie Frozen, LEGO and Minecraft videos. 

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    Campaign (31 May 2018)

    Asics ties up with Disney-Pixar for Incredibles 2 fitness push

    ASICS has collaborated with DISNEY on a limited edition range of shoes to help promote the upcoming Incredibles 2 movie. Building on Asics' 'I move me' campaign, the work will encourage family fitness through digital, in-store and video activity this summer. A series of films running under the strapline 'Asics FrontRunners' will star the Incredibles characters and call on families to get active.  

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