• News (198)
    Prolific North (14 Jan 2020)

    Shop Direct to create hundreds of new jobs following rebrand

    SHOP DIRECT has officially changes its name to The Very Group and announced it will add 150 new roles in data and technology over the next two years. It will create further hundreds of positions at its new fulfillment centre in the East Midlands. 

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    Marketing Communication News (29 Nov 2019)

    Shop Direct continues out-of-home innovation using “passion data” to target tech fans for Very’s Black Friday promotion

    SHOP DIRECT launched a DOOH campaign for Very's Black Friday promotion using passion data, to identify customers based on their interests. The work was devised by VIZEUM and POSTERSCOPE who used data from insight analytics company Starcount. The data uses Very's own sales and browsing records to trigger the ads of different products. AMV BBDO handled the creative and it will run nationwide until 1 December.

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