• News (9)
    Prolific North (05 Dec 2018)

    Elementary Digital celebrate Poker Stars win

    POKERSTARS has handed its content strategy business to Elementary Digital. The agency is tasked with developing the brand's content structure including its live gaming events and international tournaments.

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    Prolific North (23 Apr 2018)

    Sky Betting & Gaming sold to Canadian giant for £3.36bn

    SKY BETTING & GAMING is to be acquired by PokerStars owner STARS GROUP for £3.36bn. The deal, expected to be complete later this year, will see Stars Group take a majority stake in the business, with CVC Capital Partners reducing its share to 12% and Sky Plc reducing its share to 3%. The Canadian company has said that Sky Betting's Leeds office will remain a major hub of the business. 

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