• News (4)
    Campaign (06 Sep 2016)

    Tetley "The smile challenge" by Creature of London and Clubhouse Studios

    TETLEY and CREATURE have rolled out a new digital campaign in support of THE SMILE TRAIN, the charity that funds surgeries for babies born with a cleft lip or palate. The Smile Challenge website hosts an array of heart-warming and funny videos for visitors to watch. Face and emotion tracking software will capture how many times the viewer smiles with the results added to a totaliser. Tetley hopes to reach a goal of collecting one million smiles. WILD CARD handled PR, STARCOM took care of media, and Liquid Thread worked on social and digital activity.

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    Exclusive (08 Dec 2006)

    THE SMILE TRAIN, the cleft palate charity, has appointed ZED MEDIA to handle its digital planning and buying. Michael Cook, account director, will take charge of the new assignment.