• News (62)
    Campaign (12 Apr 2018)

    Royal British Legion selects Leagas Delaney for creative account

    ROYAL BRITISH LEGION has appointed LEAGAS DELANEY to handle its creative account. The agency's first work will be on a campaign to mark the centenary of the end of the First World War. The organisation previously worked with Y&R LONDON.

    Read Full Article

    PR Week (19 Feb 2018)

    Royal British Legion uses AR to turn commemorative pins into a storytelling experience

    THE ROYAL BRITISH LEGION has launched a new augmented-reality experience linked to its commemorative pins. Aimed to reach a younger audience, the AR feature is accessible by scanning a commemorative pin with the Blippar app, which will then transform the device screen into a muddy trench. Audio will play stories of fallen soldiers. The campaign was created by GEOMETRY.

    Read Full Article