• News (61)
    PR Week (19 Feb 2018)

    Royal British Legion uses AR to turn commemorative pins into a storytelling experience

    THE ROYAL BRITISH LEGION has launched a new augmented-reality experience linked to its commemorative pins. Aimed to reach a younger audience, the AR feature is accessible by scanning a commemorative pin with the Blippar app, which will then transform the device screen into a muddy trench. Audio will play stories of fallen soldiers. The campaign was created by GEOMETRY.

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    The Drum (22 Jan 2018)

    The Royal British Legion: Thank You By Table19

    THE ROYAL BRITISH LEGION has released a short film which uses archive photographs taken during the First World War to create a narrative which looks at the different people that deserve thanks for their efforts during the war. The new initiative from the charity, created by TABLE19, encourages people to recognise those who 'served, sacrificed and changed our world', as part of the centenary of World War One. The movement will run from 8 August to 11 November.

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