• News (71)
    Nielsen (12 Feb 2018)

    Spend Analysis

    READER’S DIGEST was the company which invested the most in digital ads in Q3 2017. The publisher spent £27.1m on promoting its equity release calculator and guide, marking the most it has spent on advertising in the UK in the past seven years. WIX and UBER were the second and third highest digital spenders, spending £25.1m and £9.4m respectively.

    Nielsen (12 Feb 2018)

    Spend Analysis

    READER’S DIGEST was the advertiser which increased its spend the most year on year in Q3. The publisher spent £27.1m, having spent just £4k at the same time the previous year. Additionally, this was 859% more than in Q2. Its largest advertising investment was in its financial services, including its equity release calculator and guide, and this was spent almost entirely on digital ads (99.96%).