• News (28)
    Campaign (11 Dec 2018)

    Teenage Cancer Trust hires Paul Brown for top marketing role

    THE PRINCE'S TRUST's chief marketing officer Paul Brown has been appointed to the role of director of marketing and communications for Teenage Cancer Trust. He takes up the new role in February.

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    The Drum (20 Sep 2017)

    Prince’s Trust enlists Oscar-winning director for the realistically gritty ‘Youth Can Do it’

    THE PRINCE'S TRUST has launched a campaign which explores the hardships faced by young people that can lead to a lack of confidence. Created by CHI & PARTNERS, the heart of the campaign is a realistically gritty 'Youth Can Do It' film directed by Oscar-winning filmmaker Andrea Arnold and featuring real young people who have overcome adversity. Scenes such as a young girl protecting her younger brother from an abusive situation and a young mum looking after her baby are accompanied by an original choral composition by Inner Voices and 16-year-old poet Maya Sourie's poem, Bulletproof. The campaign will be supported by out of home and print activity as well as a research report on young people's confidence levels. Prince's Trust supporters Tom Hardy and Dynamo will also promote the campaign on social media.

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