• News (27)
    The Drum (20 Sep 2017)

    Prince’s Trust enlists Oscar-winning director for the realistically gritty ‘Youth Can Do it’

    THE PRINCE'S TRUST has launched a campaign which explores the hardships faced by young people that can lead to a lack of confidence. Created by CHI & PARTNERS, the heart of the campaign is a realistically gritty 'Youth Can Do It' film directed by Oscar-winning filmmaker Andrea Arnold and featuring real young people who have overcome adversity. Scenes such as a young girl protecting her younger brother from an abusive situation and a young mum looking after her baby are accompanied by an original choral composition by Inner Voices and 16-year-old poet Maya Sourie's poem, Bulletproof. The campaign will be supported by out of home and print activity as well as a research report on young people's confidence levels. Prince's Trust supporters Tom Hardy and Dynamo will also promote the campaign on social media.

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    The Drum (23 Feb 2017)

    L'Oreal and the Prince's Trust come together to build young people's confidence in we are 'All Worth It' campaign

    L'OREAL has teamed up with PRINCE'S TRUST to offer 10,000 young adults in the UK confidence training via a digital learning platform and in 18 dedicated centres. L'Oreal also has plans to release a series of films featuring brand ambassadors Helen Mirren, Cheryl, Marcus Butler, Katie Piper and Louisa Johnson's own personal stories. The campaign is meant to celebrate L'Oreal's commitment to self-worth and aims to celebrate diversity and self-realisation. 

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