• News (50)
    Campaign (16 Jun 2017)

    Open University launches six-month marketing partnership with Channel 4

    OPEN UNIVERSITY has teamed up with CHANNEL FOUR for a new marketing partnership. THE OUTFIT has created three spots for the campaign which feature OU students sharing their success stories in a interview set up in Channel Four's token 'fixed rig' style. The ads also include Channel Four's logo in Open University colours. 30-second launch spots will debut during Channel Four's The Last Leg, with the ads also rolling out in 60-second lengths and additional cut-downs. Channel 4 faces including presenters Matt Edmondson and Amanda Fox will bolster the campaign on social media and a supporting joint-panel event will take place in September. The content partnership was brokered by MEDIACOM

    Read Full Article

    Campaign (04 Jan 2017)

    Open University launches major ‘What’s stopping you?’ campaign

    THE OPEN UNIVERSITY has unveiled a new campaign which highlights its flexibility and life-changing potential. Created by LIDA, the ‘What’s stopping you?’ campaign includes three 30-second ads that feature nine examples of OU graduates who went on to pursue their dream careers after overcoming barriers they believed they faced to education. The campaign will run until the end of March across TV, radio, cinema, out of home, print and online. Media was handled by MEDIACOM.

    Read Full Article