• News (6)
    Marketing (07 Aug 2008)

    THE NEW WEST END COMPANY has launched The West End Knowledge scheme, in order to test staff at West End shops on their knowledge of the area ahead of a revamp of Oxford Street.

    Marketing (09 Jan 2008)

    THE NEW WEST END COMPANY (NWEC), the body representing retailers in London's West End, has appointed Richard Dickinson, a former director of strategy and insight at VISITBRITAIN, to develop commercial opportunities for the area in the run-up to the Olympics.