• News (447)
    The Drum (21 Apr 2017)

    Kellogg’s Special K moves away from ‘red swimsuit’ branding to muscle in on the sugar debate in £3m campaign

    KELLOGG'S SPECIAL K has released a £3m digital campaign in order to position the cereal as part of a healthy lifestyle instead of as a diet tool. TV presenter Katie Piper will star in experimental videos on FACEBOOK, Twitter and Instagram which aim at getting the word out about the brand's recent reformulation with less sugar. Digital banners and online videos will also be hosted on HEARST platforms as part of the campaign.

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    Exclusive (20 Mar 2017)

    THE NATIONAL MAGAZINE COMPANY has named Megan Hess as partnerships director - Hearst Live.