• News (538)
    Campaign (23 Oct 2017)

    TM Lewin revealed as mystery brand behind shirtless Lineker campaign

    TM LEWIN has revealed itself as the brand behind the mystery 'naked Gary Lineker' campaign which appeared in unbranded digital out-of-home ads and in the LONDON EVENING STANDARD last week. The full campaign sees the presenter with and without a shirt on promoting the suit maker's shirt range. Ads will appear on roadside sites, in 11 major train stations and on bus panels, as well as in the Standard, METRO, GQ and MEN'S HEALTH. An amended version will also run in LONDON UNDERGROUND stations after the original images were found to breach TRANSPORT FOR LONDON's guidelines. MC&C handled media for the campaign which was created through consultancy Campbelltomato. 

    Read Full Article

    Campaign (19 Oct 2017)

    Hearst agrees to buy Men's Health publisher Rodale

    HEARST has agreed a deal to buy the magazine and book business of Men's Health publisher Rodale for an estimated $225m (£170.7m). The transaction is expected to complete in early 2018 following US government approval.

    Read Full Article