• News (24)
    Marketing Communication News (15 Feb 2019)

    The National Lottery Community Fund promote simple caregiving actions that benefit childhood development

    THE NATIONAL LOTTERY COMMUNITY FUND has released a new campaign by 23RED as part of its A Better Start program. 'Big Little Moments' explains to parents that every interaction they have with their child, such as reading or playing, can shape their development. It hopes to promote more effective caregiving from parents and caregivers to their dependents. DECEMBER 19 handled a year-long media plan for the work, which will roll out to social media, mobile display, owned, earned, paid for and out-of-home channels. It will also include partnerships and locally targeted leaflets and activity cards.

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    DecisionMarketing (01 Feb 2019)

    Big Lottery Fund rebrands after 23red strategic review

    THE BIG LOTTERY FUND has announced it will re-brand to The National Lottery Community Fund following a review of its identity and strategy by 23RED, which was appointed for this purpose last year. The agency used workshops and interviews with staff to understand how the business strategy was understood internally and decide whether a new brand identity would be of benefit. The new name is accompanied by a fresh logo, which retains the signature magenta shade, and updated design such as typography, photography and icons both in print and on digital screens.

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