• News (7)
    Marketing Week (17 Jun 2014)

    NATIONAL EXPRESS has launched a new TV campaign, working to promote the 'romance of travel'. The company is aiming to change 'outdated perceptions of coach travel', as well as persuading travellers to consider using a coach instead of a train or car. The TV spots have been created by ISOBEL and feature actor David Souul. The work is supported by print, social media and CRM activity.

    Campaign (07 May 2014)

    NATIONAL EXPRESS has appointed ISOBEL to its £7m advertising account. Isobel replaces MCCANN BIRMINGHAM and its first print and digital work under the account is aiming to be released next month. The agency will work towards changing people’s perceptions of the National Express brand and towards ‘creating a whole new generation of coach travellers’.