• News (8)
    Campaign (08 Feb 2019)

    ITV signs up Dunelm to sponsor This Morning

    ITV has announced a sponsorship deal with DUNELM which will see the furnishing retailer sponsor This Morning in a year-long deal beginning on 1 March. The agreement includes broadcast idents, licensing, digital activity and branded content collaborations. Dunelm will also create a This Morning hub on its site and sponsor This Morning Live, a homes, shopping and lifestyle event at the NEC in Birmingham in May. GOODSTUFF negotiated the partnership and idents will be created by MULLENLOWE.

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    Marketing Week (17 Jun 2014)

    NATIONAL EXPRESS has launched a new TV campaign, working to promote the 'romance of travel'. The company is aiming to change 'outdated perceptions of coach travel', as well as persuading travellers to consider using a coach instead of a train or car. The TV spots have been created by ISOBEL and feature actor David Souul. The work is supported by print, social media and CRM activity.