• News (56)
    Campaign (01 Mar 2019)

    Guide Dogs shifts marketing strategy with 'people-first' campaign

    GUIDE DOGS has launched a 'people-first' brand campaign as it wants to be known for more than its canine services. KARMARAMA created a TV ad which focuses on the relationship between a father and a daughter. The girl plays in a football match and describes everything to her blind father as he stands pitchside with other parents. The campaign will run for six weeks and will be supported by radio, a celebrity-fronted podcast series, a research report, and digital and social content that tells real stories from the sight-loss community. MC&C handled media.

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    Civil Society (13 Nov 2018)

    Guide Dogs to rebrand next year as part of drive to double reach

    GUIDE DOGS has revealed plans to shake up its brand identity. The charity will rebrand and roll out a new website next year in the hopes of doubling the number of people it works with. The new identity will go live in March 2019.

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