• News (9)
    The Drum (10 May 2017)

    GE takes viewers through its process in digital series

    GENERAL ELECTRIC has introduced a nine-part digital video series exploring the work the company does. 'GE in The Wild' is hosted by TV personalities Alie Ward and Adam Savage. Each episode lasts just under ten minutes and allows viewers a look inside GE Aviation and manufacturing facilities. 

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    PR Week (08 Sep 2016)

    Rio Paralympics: Panasonic, P&G and GE ready to activate campaigns

    PANASONIC is among a host of Paralympic sponsors that have announced their promotional activity for the games this week. The tech giant launched a global video education program this year entitled ‘Kid Witness News’, in which schools were encouraged to get children to create videos on the themes of communication, ecology and sports. The winning entries of the initiative will be announced at an award ceremony during the games. Panasonic has also provided professional services and audio-visual products for the Rio event. Elsewhere, GE is to release further episodes of its web series launched during the Olympics starring popular Brazilian characters Tibio and Peronio. GE has provided power, lighting, healthcare and other services for the games and also sponsors the Brazilian canoe team. Finally, P&G is sponsoring two American Paralympians who have been involved in the company’s ‘Thank You, Mom’ campaign and will provide a P&G Salon in the athlete village. CHANNEL FOUR’S coverage of the Paralympics has been supported by PITCH PR.

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