• News (16)
    The Drum (13 Feb 2017)

    The Football Pools backs major multi-format campaign with Media Agency Group

    THE FOOTBALL POOLS has introduced a multimedia marketing effort aiming to bring the sports betting company to the forefront of the sports betting industry. National TV, radio and OOH ads created by the Media Agency Group will launch during RBS Six Nations coverage. A 60-second ad will be accompanied by 30 and 40-second cuts which will air across ITV, EUROSPORT, SKY SPORTS and BT Sport. Radio ads will air on TALKSPORT in March and April. A new partnership with WHSMITH will also encourage people to play the pools in-store. The activity will be supported by OOH close to WHSmith stores. 

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    Exclusive (07 Feb 2012)

    VERNONS GROUP has hired Conleth Bryna, previously at SPORTECH's The Football Pools, as managing director.