• News (237)
    Campaign (12 Apr 2017)

    FT campaign calls on readers to see the world in shades of grey

    THE FINANCIAL TIMES has launched a campaign created by ESSENCE that challenges readers to view the world beyond binary “black and white” terms. The campaign uses monochrome images from current news affairs and features oversimplified and split understandings of the relevant story and urges readers to turn to the FT for a deeper understanding. The campaign is running across video, mobile, display, social media, and out of home in the UK, US and Asia Pacific.

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    The Drum (21 Mar 2017)

    FT rebrands Weekend edition to drive readership

    FT is hoping the boost the readership of its FT Weekend brand with a refreshed look. The strengthened offering will include a redesigned front page and FT magazine, which will include a interview probing the private passions of public figures, a satirical column, and a FT Weekend supporting video channel, launching in April. The refresh is supported by a global marketing campaign including print, digital and social media activity. Global agency Founded created images for the new campaign which show the transition between professionals from weekday to weekend. In May, additional creative in the form of illustrations will launch with media partnerships at art fairs in New York and Hong Kong. 

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