• News (249)
    Campaign (18 Sep 2019)

    FT launches biggest brand campaign since 2008 financial crisis

    THE FINANCIAL TIMES has launched a new brand platform 'The New Agenda' as it looks to boost subscriber numbers, particularly among younger readers. Created by THE BROOKLYN BROTHERS, the campaign, its first refresh since before the financial crisis, includes questions and statements such as 'Is investment the new activism?', 'Capitalism: Time for a reset' and 'Can Air Travel be Sustainable?'. Wednesday's issue of the FT was coverwrapped in the creative, while FT.com was free to read across the globe for 24 hours. The campaign will run across OOH, digital, mobile and display. 'The New Agenda' platform will also be applied to branded events, field marketing, partnerships, sponsorships, and external communications.

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    Exclusive (13 Sep 2019)

    THE FINANCIAL TIMES has promoted Mercedes Domenech to the position of senior marketing executive.