• News (43)
    Campaign (18 Jun 2019)

    FCA kicks off final phase of Arnie 'head' campaign

    THE FINANCIAL CONDUCT AUTHORITY has rolled out the final stage of its PPI deadline campaign starring Arnold Schwarzenegger. As the 29 August deadline approaches, the FCA is releasing five ads that show what will happen to Arnie's animatronic head, the star of its PPI deadline work so far. The first 30-second spot, created by M&C SAATCHI, sees Arnie about to be crushed by a hydraulic press. It will be supported by radio, digital, OOH and social activity. MANNING GOTTLIEB handled media planning.

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    Campaign (15 Aug 2018)

    FCA stays with MG OMD as media budget grows

    THE FINANCIAL CONDUCT AUTHORITY has retained MANNING GOTTLIEB OMD as its media planning and buying agency following a competitive pitch. The Omnicom agency has been reappointed in a new four-year deal worth £22m. The FCA has also kicked off a campaign in partnership with THE PENSIONS REGULATOR, which aims to raise awareness of scammer warning signs among 45-65 year olds. It was created by M&C SAATCHI and will include TV, digital, social media and radio activity. 

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