• News (105)
    Other (25 Apr 2019)

    The Economist names Lara Boro as new CEO

    THE ECONOMIST has appointed Lara Boro as chief executive officer. She will replace Chris Stibbs later in the year.

    Read Full Article

    The Drum (15 Mar 2019)

    Mars moves to cement Lion’s Share fund as a standalone brand in hunt for more partners

    MARS is to build a brand campaign around the wildlife fund, Lion's Share, that it launched last year. The work aims to increase the number of advertiser partners which will agree to donate a percentage of their ad spend towards its causes, which include wildlife conservation and animal welfare charities. It suggested a donation of 0.5% of media spend for each campaign run featuring an animal. 

    To help its efforts, JCDecaux and THE ECONOMIST have donated media space, BBDO and Finch has donated their creative services,and Nielson has offered its information, data and measurement. HUMANE SOCIETY has been enlisted to deliver a global animal welfare program. This week Mars rolled out a emblem and mission statement: The world we want tomorrow starts with how we do business today.

    Read Full Article