• News (106)
    The Drum (16 Jul 2019)

    Co-op Bank starts trial of Good Loop’s ethical ad tech

    THE CO-OPERATIVE BANK is trialling ethical ad tech by Good Loop for its 'People with Purpose' campaign. The tech incentivises people to watch ads online by giving them the chance to 'unlock' a charity donation at the end of the video. Charities receive 50% of ad revenue, with the remainder going to the publisher and Good Loop as income. The ads will run on publications such as THE GUARDIAN, STYLIST and THE ECONOMIST, with charities including Center Point, REFUGE and AMNESTY INTERNATIONAL benefiting. Co-op Bank says that two-thirds of its customers are already likely to donate to charity. HEARTS & SCIENCE introduced the technology to Co-op. 

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    Other (25 Apr 2019)

    The Economist names Lara Boro as new CEO

    THE ECONOMIST has appointed Lara Boro as chief executive officer. She will replace Chris Stibbs later in the year.

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