• News (113)
    Marketing Communication News (24 Jan 2020)

    The Economist Launches New Out-Of-Home Advertising Campaign

    THE ECONOMIST has launched a new billboard advertising campaign created by AMV BBDO. Each billboard follows typical Economist style by introducing topical stories with a twist, appealing to the intelligence of its readers. The work has run on the digital billboards of Old Street Roundabout from 20 January and will continue until 31 January. It will roll out to further locations in the coming weeks and will be supported by the handing out coffees in Economist-branded reusable cups.

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    City AM (15 Jan 2020)

    The Economist names Bob Cohn as president & MD

    THE ECONOMIST has appointed Bob Cohn to the position of president & managing director. He will lead the core newspaper business, focusing on expanding subscriptions and readership around the world, and developing new digital offerings.

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