• News (89)
    Campaign (18 Apr 2018)

    British Red Cross "The power of kindness" by Creature

    THE BRITISH RED CROSS has rolled out an emotional new campaign highlighting the importance of kindness. The one-minute spot shows kindness as a light that bursts out of people and spread to others as they help those in need. It stars real volunteers for the British Red Cross. The ad was created by CREATURE.

    Read Full Article

    Campaign (06 Jul 2017)

    Rapp UK creates emotive global TV spot for the International Committee of the Red Cross to raise awareness of the organisation

    RAPP has launched a global TV spot for the INTERNATIONAL COMMITTEE OF THE RED CROSS AND THE INTERNATIONAL RED CROSS AND RED CRESCENT MOVEMENT. The work was created from real footage of the charity addressing crises around the world and is set to a soundtrack of drumming. Moments of silence between the drum track coincide with the symbols of the red cross or crescent appearing on screen symbolising the peace and hope that the organisations bring to those effected by disasters. As the ad contains no spoken word it can easily be understood across the globe. Digital production agency Tinderflint also worked on the campaign. 

    Read Full Article