• News (88)
    Campaign (06 Jul 2017)

    Rapp UK creates emotive global TV spot for the International Committee of the Red Cross to raise awareness of the organisation

    RAPP has launched a global TV spot for the INTERNATIONAL COMMITTEE OF THE RED CROSS AND THE INTERNATIONAL RED CROSS AND RED CRESCENT MOVEMENT. The work was created from real footage of the charity addressing crises around the world and is set to a soundtrack of drumming. Moments of silence between the drum track coincide with the symbols of the red cross or crescent appearing on screen symbolising the peace and hope that the organisations bring to those effected by disasters. As the ad contains no spoken word it can easily be understood across the globe. Digital production agency Tinderflint also worked on the campaign. 

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    Campaign (16 Mar 2017)

    Creature of London picks up British Red Cross

    CREATURE has been named as the BRITISH RED CROSS' creative and strategic agency following a competitive pitch against VCCP, JOINT and MCGARRYBOWEN. LEAGAS DELANEY previously worked with the charity. Creature will work to increase engagement.

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