• News (24)
    The Drum (05 Jan 2017)

    Campaign to promote Brexit Britain leans on Harry Potter and Sherlock Holmes

    GOVERNMENT UK has introduced a new campaign to promote Britain in a post-Brexit Europe. The ‘Great Britain’ campaign celebrates literary heritage and includes a series of events planned across the UK in key areas such as Hampshire, where Jane Austen spent most of her life. THE BRITISH LIBRARY will also offer fans a chance to see never before seen Harry Potter material from J.K. Rowling as the first book marks its 20th anniversary. The campaign coincides with what is predicted to be a year of heavy tourism due to the weak pound.

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    Exclusive (22 Aug 2016)

    THE BRITISH LIBRARY has promoted Fran Taylor to the role of senior marketing manager.