• News (5)
    Campaign (12 Jul 2017)

    Free the Whales from your phone on World Orca Day

    WCRS is celebrating World Orca Day on 14 July with a DOOH campaign for THE BORN FREE FOUNDATION. Using outdoor screens provided by OCEAN OUTDOOR, the digital '#TankFree' ads show full-motion, lifesize images of orcas confined to small tanks. Passersby can relieve the whales' suffering by texting £5 donations to The Born Free Foundation which will cause the whale to break free of its tank. Once an orca is freed another takes its place awaiting another donation. The displays will be live on 14 July at WESTFIELD STRATFORD, Birmingham's Media Eyes, Liverpool's Media Wall, St. Enoch in Glasgow and The Screen @Arndale. 

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    Exclusive (06 Aug 2012)

    THE BORN FREE FOUNDATION has appointed Jennifer Rogers as marketing assistant.