• News (7)
    The Drum (20 Aug 2018)

    Born Free: World Elephant Day by WCRS

    THE BORN FREE FOUNDATION is raising awareness of the number of elephants killed in Africa every day through an OOH campaign. The billboard spots see a herd of elephants marching in succession towards a poacher, accompanied with the text '55 killed a day. Help us stop their march to extinction.' Created by WCRS, the campaign will also run on social media and include an animation of an elephant in an hourglass which woefully counts down the time until the next elephant is killed. The work hopes to boost donations to the charity in order to fund anti-poaching patrols and elephant research in Africa. 

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    Campaign (13 Jul 2018)

    Wildlife charity Born Free tasks A&E/DDB with zoo reform campaign

    THE BORN FREE FOUNDATION has chosen ADAM&EVE/DDB to handle its creative account. The agency is tasked with working on campaigns highlighting the plight of animals in UK zoos, and encouraging the government to review the 1981 Zoo Licensing Act. Born Free has previously worked with WCRS on a project-based creative brief.

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