• News (180)
    The Drum (26 Apr 2017)

    BMW Telegraph ad banned for championing speed and encouraging irresponsible driving

    BMW’s print ad for the BMW 760LI XDRIVE model has been banned by the ADVERTISING STANDARDS AUTHORITY for promoting speed and irresponsible driving. Featured in THE TELEGRAPH MAGAZINE in January, the print campaign contained the strapline ‘Luxury Just Lost its Manners’ and details on the vehicles power that the ASA deemed reckless.

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    Campaign (21 Apr 2017)

    ASA stamps down on record number of ads in 2016

    THE ASA had a busy year in 2016, calling for 4,824 ads to be changed or withdrawn. The body received 28,521 complaints over the course of the year.

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