• News (192)
    The Drum (16 Aug 2017)

    Shoe club JustFab hit with ASA ban after luring customers into 'subscription trap'

    JUSTFAB has been slapped with a ban by the ASA for luring customers into enrolling in a monthly subscription contract by suggesting they join its VIP club at its online checkout to receive a discount. By choosing the VIP option customers were then automatically signed up for a £35 per month deal. The ASA deemed that one ad on its site was misleading in that text suggested that becoming a VIP member would save them money. The ad must not been seen again in its current form. 

    Read Full Article

    Campaign (18 Jul 2017)

    ASA to introduce new guidelines on gender stereotyping in ads

    The ASA is to introduce new guidelines regarding the depiction of gender stereotypes in ads. Following the publication of the Depictions, Perceptions and Harm report which contained evidence that harmful stereotypes can affect the expectations and aspirations of children, young people and adults, new advertising standards will be brought into force in 2018. 

    Read Full Article