• News (198)
    The Drum (17 Nov 2017)

    ASA updates ad guidelines for UK universities following influx of misleading claims

    THE ASA and CAP are to give UK universities new advertising guidelines following a series of exaggerated claims made by certain higher education institutes. This will include avoidance of particular terminology and having evidence to back up statements. 

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    The Drum (16 Nov 2017)

    Royal Mail's dramatic 'Heist' ad banned for causing fear and distress to viewers

    THE ROYAL MAIL has had its controversial 'Heist' ad banned for potentially causing distress to viewers. The spot, which hoped to raise awareness of identity fraud, depicted a bank being infiltrated by armed robbers who demanded the personal details of staff and customers rather than running off with their physical money. However, after seven complaints that the ad could be traumatizing and was aired during an inappropriate time when children could be watching, the ASA banned the M&C SAATCHI-created ad to appear again in its current form. 

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