• News (7)
    The Drum (25 Nov 2014)

    ANALOGFOLK has picked up the global digital marketing account for A2 MILK, following a competitive pitch against undisclosed agencies. AnalogFolk London will be responsible for developing marketing campaigns and handling social media activation in the UK, while AnalogFolk Sydney will handle the development of the company’s global digital strategic principles, creative thinking and platform development. The London agency’s first task will be a UK communications campaign designed to provoke consumers into trying the product.

    The Grocer (01 Apr 2014)

    A2 MILK is dropping its high-profile UK TV campaign fronted by Dannii Minogue, in order to focus on a "back-to-basics" grassroots campaign to promote its health benefits. The brand will focus on raising awareness online and through in-store and shopper marketing, using the slogan "before you leave dairy, try A2 milk".