• News (47)
    The Drum (09 Jun 2017)

    Tennent's biggest ever campaign sees it create funny solutions to everyday problems with 'Here to Serve'

    TENNENT'S has launched a humorous new campaign that hails Scottishness. In its biggest brand push to date, the 'Here to Serve' campaign, developed by LUCKY GENERALS, kicks off with an ad that explores Scottish currency. It depicts a man fed up of being ridiculed for using Scottish notes, despite being a legal tender, and announces that a Tennent's Currency Exchange will be set up at Hampden Park in Glasgow ahead of Scotland going head to head with England in the World Cup qualifier. The campaign centres around funny solutions to everyday problems, and includes outdoor billboards across Central Scotland including one that states 'free pens' and an arrow pointing to a bookmakers next door. Other planned activity includes a tie up with LASTMINUTE.COM; a spin off of popular YOUTUBE series 'Will It Blend?' entitled, 'Will it Fry?'; a new pack design and more. Tennents' Scottish agency group, Wire, Bright Signals, D8, MULTIPLY, REPUBLIC OF MEDIA and Badaboom, also worked on the campaign.

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    The Drum (29 Mar 2017)

    Tennent Caledonian launches three new beers with Loch Katrine projection

    TENNENT CALEDONIAN is promoting its new range of premium ales with a projection stunt at the loch were it sources water for the brews. Images of the beer were projected onto Loch Katrine in Scotland in anticipation of the new line's debut. 

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