• News (519)
    Campaign (02 Jan 2020)

    Kylie Minogue stars in musical epic for Tourism Australia

    TOURISM AUSTRALIA launched a 3-minute musical ad starring Kylie Minoque prior to the broadcast of the Queen's speech on ITV on Christmas Day. 'Matesong' by M&C SAATCHI begins with Kylie sat in 'Sandringham' singing about how tough the year has been, before comedian Adam Hills joins her and the set turns into an Australian beach. The song, part of the tourist board's new 'Philausophy' brand platform, aims to remind UK viewers that Australia is there for them. The TV spot will be supported by digital, social media, cinema and OOH activity, as well as partnerships with SINGAPORE AIRLINES, THE TELEGRAPH and TRIPADVISOR. UM handled media for the campaign, while DIGITAS oversaw digital.

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    The Drum (17 Dec 2019)

    'We didn’t want to leave Europe either’: Australian wine brand trendjacks UK general election

    TREASURY WINE ESTATE brand 19 Crimes launched a campaign during the UK general election comparing the plans for Brexit against Australia's convict past. WUNDERMAN THOMPSON created two ads published next to Brexit stories in THE DAILY TELEGRAPH, Herald Sun and Courier Mail across the UK & Australia. The ads, which said 'We Didn't Want to Leave Europe Either', poked fun of Australia's history of transporting convicts from Europe in the 1800s.

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