• News (561)
    Campaign (09 Aug 2017)

    O2 reignites 'Wear the rose' rugby campaign for women's team

    O2 has reintroduced the ‘Wear the rose’ campaign for England Rugby prior to England’s defence of their Women’s Rugby World Cup title. O2 has launched an online film, created by VCCP, that showcases dramatic footage of the team in action set against a version of Rodgers and Hammerstein’s My Favorite Things from The Sound of Music. The film will be available across both broadcast and programmatic video-on-demand services including SKY, ITV and All 4 and on O2 Sports’ social channels. O2 will urge fans to pledge their support to England Rugby using #WearTheRose across print, out-of-home and social channels throughout the tournament. FORWARD is handling media for the campaign.

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    Campaign (22 Jun 2017)

    O2 teams up with Snapchat to celebrate tenth anniversary of namesake London venue

    THE O2 ARENA is celebrating 10 years since its opening with a series of activations and a partnership with Snapchat to create what O2 believe will be the first ever user-generated Snapchat ad. The arena is hosting gigs from band Alt-J, singer Celine Dion and musician Ed Sheeran this week, prior to 24 June, precisely 10 years since rocker Bon Jovi performed at the venue’s opening night. Fans attending the gigs will be given pairs of Snapchat Spectacles to record footage that will be used in the O2 ad.

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