• News (573)
    Campaign (02 Mar 2018)

    O2 asks motorists if they feel 'stuck' as snow storms grip UK

    O2 has launched out-of-home digital poster ads to ask drivers if they feel 'stuck' as the UK grinds to a halt because of sub-zero temperatures and snow. Traffic data is used to display the message when motorists slow to speeds below 10mph, and the posters have also been placed in train stations to target delayed commuters. The campaign was created by VCCP and placed by AdCity.

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    Campaign (22 Feb 2018)

    O2 "Follow the rabbit" by VCCP

    O2 has released a new campaign promoting its priority tickets offering. Set to an upbeat track by The Chemical Brothers, the near 2-minute film sees people going about their normal evening duties whilst being stared at by mysterious blue rabbits, which eventually convince them to follow them out for the night and head towards the sound of pumping music. The spot ends with the various people who have been lured by the animals staring awestruck at a giant blue rabbit hole, the source of the music. The spot by VCCP aired during the Brit Awards and will be supported by a SNAPCHAT AR lens allowing users to follow their own rabbit. 

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