• News (568)
    Campaign (07 Nov 2017)

    O2 launches flexible tariffs with multi-million pound yo-yo themed campaign

    O2 has released a multi-million pound campaign to promote its new flexible tariffs service. Created by VCCP, the campaign features yo-yos to represent the flexibility of the service, which allows users to adjust their data plan up or down every month. Ads, which also feature the tagline 'Control your data up and down', will appear in outdoor, broadcast, Spotify, press, mobile and social media channels. The campaign will feature targeted ads on Spotify playlists, a cover wrap of the London Evening Standard and bespoke creative ads on Channel 4's mobile video player, All4. Media is handled by Havas Media Group's Forward.

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    The Drum (27 Oct 2017)

    Giffgaff sets the Halloween scene in a surreally dystopian nightclub

    GIFFGAFF has created an intriguing four-minute film, 2AM, in support of Halloween, which features a woman trying to find her boyfriend on a crowded dancefloor full of masked revellers. The film was developed and created by the mobile network’s in-house team.

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