• News (26)
    Campaign (06 Nov 2018)

    Ted Baker launches first-ever ad campaign

    TED BAKER is launching its first advertising campaign in celebration of its 30th anniversary and the 10th anniversary of its women's wrap coat. A limited edition ivory coat will be the star of its print, online, social media and OOH push, with playful pink scribbles drawn on top of 'high fashion' images. The work was created in-house with media buying handled by JK&K Global.

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    The Drum (01 Nov 2018)

    Amazon takes on UK fashion retailers with 'try before you buy' service

    AMAZON has announced a new 'try before you buy' service for its fashion products called Prime Wardrobe. Customers can now have clothes delivered free of charge with a week to decide on what they want to return or keep. NEW LOOK, TED BAKER and CALVIN KLEIN are among the brands available for purchase through the new service. Prime Wardrobe launched in the US in June.

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