• News (45)
    The Drum (05 Sep 2017)

    Lyle’s Golden Syrup reveals Great British Bake Off indents created by Iris

    LYLE’S GOLDEN SYRUP has released a series of five and ten-second indents to mark its sponsorship of CHANNEL FOUR’S Great British Bake Off. The seven indents, created by IRIS, shows the stickiness of the syrup in a series of scenarios that includes tins getting stuck to a worktop and how the syrup can be a quick fix for a beheaded gingerbread man. The spots will be shown during each episode of the bakery show and marks the return to TV advertising for the first time in 25 years for the syrup brand.

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    The Guardian (24 Jul 2017)

    Great British Bake Off to be sponsored by Lyle's Golden Syrup and Dr Oetker

    LYLE’S GOLDEN SYRUP and DR OETKER have signed multi-million pound deals to be the first sponsors of CHANNEL FOUR’S Great British Bake Off TV series. Dr Oetker has never sponsored a prime-time UK TV show, while Tate & Lyle only returned to TV advertising for the first time in a quarter of a century last year. Although Channel Four had originally pitched opening bids at the £8m mark, both brands are believed to have jointly paid £4m to sponsor the first series on Channel Four.

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