• News (125)
    Internet (01 Nov 2016)

    Tetley £5m campaign for Super Teas

    TETLEY has injected a £5m boost to its Super Teas range. The campaign will include a whole range of activity including outdoor, TV, cinema, video on-demand, print, PR and social media. This will run in conjunction with a targeted sampling initiative that will circulate 700,000 samples with a money off coupon. The Super Teas, which are made with natural flavours and added vitamins, will also become more visible to shoppers through in-store sampling, plus promoted in targeted online advertising.

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    Campaign (06 Sep 2016)

    Tetley "The smile challenge" by Creature of London and Clubhouse Studios

    TETLEY and CREATURE have rolled out a new digital campaign in support of THE SMILE TRAIN, the charity that funds surgeries for babies born with a cleft lip or palate. The Smile Challenge website hosts an array of heart-warming and funny videos for visitors to watch. Face and emotion tracking software will capture how many times the viewer smiles with the results added to a totaliser. Tetley hopes to reach a goal of collecting one million smiles. WILD CARD handled PR, STARCOM took care of media, and Liquid Thread worked on social and digital activity.

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