• News (16)
    PR Week (03 Sep 2018)

    Public Health England campaign asks: 'How old is your heart?'

    PUBLIC HEALTH ENGLAND has launched a new campaign that aims to reduce the risk of heart attacks and strokes. Created by FREUDS, the work running under the wider 'One You' campaign will compare people's 'heart age' based on their lifestyle choices to their real age. The test is mostly aimed at 40-60 year olds and its key message is for people to get their blood pressure checked. TV presenter Dr Hilary Jones will front the campaign as it tours media outlets and organisations in London getting people to take part. It will be supported by leaflets, press releases, social media, facts and statistics, written copy and a Q&A document, as well as paid for activity on FACEBOOK, BING and GOOGLE targeting pharmacies and GP surgeries. The campaign will also be supported by charities including the BRITISH HEART FOUNDATION, STROKE ASSOCIATION and Blood Pressure UK, while LLOYDS PHARMACY will offer free blood pressure checks. 

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    Exclusive (19 Oct 2017)

    STROKE ASSOCIATION has appointed Emily Higgins as senior direct marketing officer.