• News (111)
    Campaign (11 Mar 2019)

    Direct Line launches podcast alongside new TV work

    DIRECT LINE has rolled out a new 30-second spot starring its Winston Wolfe character. The ad, created by SAATCHI & SAATCHI, sees Winston knock on a woman's door and take her out for a walk, showing her all the things she could be doing with her time instead of waiting indoors for repairs to be completed. The campaign will run on TV and radio for 10 weeks with media handled by MEDIACOM. Additionally, the insurance company has launched a 6-part podcast series entitled Living Your Best Life to further push the notion that using its services helps free up time for consumers to do more of what makes them happy. The podcast will be available on ITUNES, SOUNDCLOUD and SPOTIFY.

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    The Drum (28 Feb 2019)

    Four renowned British artists team up on Danone and Spotify bespoke campaign

    DANONE has revealed a partnership with SPOTIFY to promote its new Light & Free yogurt range. Four British artists from different disciplines - street art, illustration, and graphic design - created bespoke packaging for the yogurts. They also devised a Spotify playlist which is only accessible by a code on the yogurt packs. The music streaming service is promoting the tie-up with video and display advertising for the next month.

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