• News (104)
    Marketing Communication News (11 Dec 2018)

    Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

    SPOTIFY has stepped up its end of year 'Wrapped' campaign by displaying Premium users' personal Wrapped stats on DOOH sites in New York, London, Paris, Toronto, Berlin and Australia. Users who submit their stats will have their listening habits for 2018 and their profile picture displayed on screens, including London's Piccadilly Lights. Live data is used by DOOH campaign management platform OpenLoop to distribute creative to the media owners across the various cities. The campaign will run until 31 December. UM LONDON handled media planning and RAPPORT oversaw media buying. 

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    The Drum (10 Dec 2018)

    Depaul UK tells tales of youth homelessness through Spotify playlists

    SPOTIFY, SONY MUSIC and FACEBOOK are supporting an initiative of youth homelessness charity Depaul which tells the stories of young homeless people through Spotify playlists. Created in conjunction with PUBLICIS, the playlists use song titles to explain how 5 people became homeless, and includes a final 'song' with the individual speaking directly to the listener. They are aimed at 16-25 year olds and are intended to change their understanding of homelessness.

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