• News (2)
    Campaign (10 Jan 2018)

    Bulk Powders "Dominate life" by Droga5 London

    BULK POWDERS has released a new ad which breaks away from the typical humourless tone of fitness marketing for a more tongue-in-cheek approach. The ad by DROGA5 LONDON sees a used-car salesman sweating and anxious over a sale when he notices the muscular physique of the customer and he begins to wonder how he's going to close the deal. All the while we hear his panicked inner monologue, but it turns out he's been speaking his fears out loud. The 60-second spot ends with a cameo appearance from heavyweight boxing champion Anthony Joshua, with the tagline 'That's how you dominate life'.

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    Campaign (30 Nov 2017)

    Droga5 makes gains with Bulk Powders win

    BULK POWDERS has appointed DROGA5 to oversee its global advertising account without pitch. Droga5 will be the first creative agency for the brand and will work across 13 markets includes the UK and Germany. 

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