• News (30)
    PR Week (19 Jan 2018)

    SA Tourism hires social agency

    SOUTH AFRICAN TOURISM has appointed Ginger Juice as its UK social media agency. The account was previously held by Bell Pottinger. 

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    PR Week (03 Mar 2016)

    BELL POTTINGER has staged a campaign to inform consumers of the value for money that South Africa offers UK holidaymakers. On 24-25 February and 1-2 March giant vending machines were set up at London’s Waterloo and King’s Cross to promote SOUTH AFRICAN TOURISM. Commuters were invited to guess the cost of experiences and products available in the country in order to win a prize. Players were also automatically entered into a competition to win a pair of flights to South Africa. The campaign is still running on social media using the hashtag #RollingInRands, which plays on the country’s favourable exchange rate.