• News (97)
    The Drum (19 Dec 2019)

    Spotify: Last Christmas by Byte London

    SPOTIFY and SONY MUSIC has tasked Byte London to create a festive AR effect that allows people to transform into the singer George Michael, similar to the record cover of Wham!’s Last Christmas single. It was launched to coincide with the recent Christmas film that shares the songs name. Furthermore, Byte were commissioned with the campaign to endorse the song returning to the top of the charts. 

    Read Full Article

    The Drum (29 Oct 2019)

    Sony Music taps marketing veteran Will Speer to lead kid's record label Magic Star

    SONY MUSIC has appointed Will Speer to lead children's label Magic Star. In his new role, he will help sign, develop and market artists geared towards the family sector. In his previous role, he oversaw international marketing at NBCUNIVERSAL.

    Read Full Article