The Drum (14 May 2019)
PlayStation moves global creative from BBH to Adam&Eve/DDB amid strategy overhaul
PLAYSTATION has appointed ADAM&EVEDDB as its creative agency, moving the account out of BBH New York. The global business will be handled by both Adam&Eve teams in London and New York. BBH did not repitch for the business.
bbc.co.uk (26 Mar 2019)
Apple unveils TV streaming platform and credit card
APPLE has unveiled its subscription TV service Apple TV+ at an event in California. The platform will include commissioned content, in addition to shows from services Hulu and HBO. It will be available on rival devices including SAMSUNG, LG, SONY and Vizio smart TVs, as well as AMAZON's Firestick and Roku. The tech giant also announced its plans for a credit card, which will launch in the US this summer, gaming portal and enhanced news app.
The credit card, available in physical and iPhone formats, will include no late, annual or international fees, and a cashback incentive on every purchase. It was developed in partnership with GOLDMAN SACHS and MASTERCARD.
Apple News+, priced at £7.50 per month, will include over 300 magazine titles including MARIE CLAIRE, VOGUE, ESQUIRE, and NATIONAL GEOGRAPHIC, and is only available on Apple devices. It is available now in the US and Canada, and will be brought to Europe later this year.
Apple Arcade will include over 100 exclusive games from the app store which can be played offline, and will launch in 150 countries this autumn.
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