• News (37)
    The Drum (07 Nov 2018)

    Coke Zero put front and centre of ‘Holidays are Coming’ campaign for first time

    COCA COLA has released its 2018 'Holidays are Coming' spot with an unexpected focus on its Coke Zero offering. The magical spot features familiar characters as it opens with Santa Claus and follows a community as they prepare to celebrate Christmas. This year, however, the brand is hoping to entice young consumers. In addition to the ad, it has secured deals with SNAPCHAT and LadBible plus a sponsorship of the TWITTER livestream of CAPITAL'S Jinglebell Ball. The campaign will also roll out to social channels. MEDIACOM handled media, HAYGARTH led experiential, and KAMELEON managed digital. TEXT100 handed PR.

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    Campaign (31 Oct 2018)

    Snapchat launches TV-style content on Shows with non-skippable ads

    SNAPCHAT has rolled out unskippable ads to its Shows offering with 17 brands already signed up to advertise in the 6-second slots. THE GUARDIAN, SKY NEWS and HEARST are among the media owners who have declared an interest in it. 25 new series have been launched on Shows with an average length of five minutes. They will also be produced in vertical format for optimal viewing on mobile devices.

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