• News (43)
    Campaign (14 Feb 2019)

    Lego launches clothes shop with no clothes

    LEGO is launching a pop-up clothing store without any clothing, containing only a SNAPCHAT code on a plinth. When users scan the code with their phones, the shop is then virtually transformed into an augmented-reality boutique when users can browse Lego's limited-edition clothing line on Lego mannequins. The store is located on Eastcastle Street in London and will also feature an interactive DJ booth and an arcade machine. Customers can buy the clothes with their phones via Snapchat through an integrated 'Show now' service. WE ARE SOCIAL created the idea for the work.

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    Campaign (25 Jan 2019)

    Oreo partners Snapchat to launch European campaign

    OREO has teamed up with SNAPCHAT for its latest campaign that will run across 28 markets. Encouraging people to show their playful side, the work, created by ELVIS, will include Snapcodes and 'Oreoji' characters on packs of the popular biscuit. The codes can then be scanned to unlock Oreo lenses, filters and stickers on Snapchat. UK customers will also have access to a mountain zorbing mobile game. It will be supported by digital, social and in-store activity.

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