• News (25)
    Campaign (11 Sep 2015)

    ZENITHOPTIMEDIA has been appointed to SINGAPORE AIRLINE’s estimated $40m (£25.8m) global media business following a final pitch involving three agencies, including incumbent MEC. The contract will start from 1 October and the agency’s Singapore office will lead the account. ZenithOptimedia’s performance marketing arm, Performics, has handled the airline’s global search account since 2013.

    PR Week (16 Aug 2013)

    SINGAPORE AIRLINES has appointed 77PR to handle its PR account, replacing incumbent Weber Shandwick. The agency will cover consumer and corporate comms, as well as public affairs and crisis management.