• News (170)
    DecisionMarketing (12 Apr 2017)

    Shop Direct signs up for ‘always ready’ ad-serving plan

    SHOP DIRECT has taken advantage of POSTERSCOPE'S new 'always ready' ad platform which will see the online retailer launch real-time, digital out-of-home campaigns with tailored creative by ST LUKE'S for its Very, Very Exclusive and Littlewoods brands. The ads can be adapted by time, location and audience to ensure ads are always as relevant and appealing as possible. The agreement will see Shop Direct brands have a consistent brand presence on high streets until the end of the year, through the platform powered by Liveposter and a partnership with Clear Channel. VIZEUM is handling media planning for the campaign.

    Read Full Article

    Campaign (22 Mar 2017)

    Shop Direct consolidates media into Dentsu Aegis Network

    SHOP DIRECT has consolidated its media needs into Dentsu Aegis Network agencies VIZEUM, FETCH MEDIA, JOHN BROWN MEDIA, Amplifi and The Story Lab. SOMO and Mythings previously worked on the mobile and programmatic aspects of the business. Dentsu will set up a bespoke team, Pace, with staff from across the network.

    Read Full Article