• News (179)
    Other (20 Jun 2017)

    Matalan hires Pateras as COO

    MATALAN has named Greg Pateras as chief operating officer. He joins from SHOP DIRECT

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    DecisionMarketing (12 Apr 2017)

    Shop Direct signs up for ‘always ready’ ad-serving plan

    SHOP DIRECT has taken advantage of POSTERSCOPE'S new 'always ready' ad platform which will see the online retailer launch real-time, digital out-of-home campaigns with tailored creative by ST LUKE'S for its Very, Very Exclusive and Littlewoods brands. The ads can be adapted by time, location and audience to ensure ads are always as relevant and appealing as possible. The agreement will see Shop Direct brands have a consistent brand presence on high streets until the end of the year, through the platform powered by Liveposter and a partnership with Clear Channel. VIZEUM is handling media planning for the campaign.

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