• News (22)
    Marketing Communication News (02 Oct 2019)

    Havas Media wins Ronseal’s media planning and buying business

    RONSEAL has appointed HAVAS MEDIA to handle its media planning and buying business. The agency will be tasked with developing its approach across key bought channels and aiming to sustain its relevancy, without alienating its core older audience. The account was previously held by MEDIACOM MANCHESTER

    Read Full Article

    Prolific North (26 Apr 2019)

    Ronseal turns to 'expert' mums and dads in latest campaign by BJL

    RONSEAL recruited a team of 'expert mums and dad's as part of their new campaign to help the younger generation of homeowners improve their DIY skills. Created by BJL, the 30-second ad features real-life mums and dads mentioning how their children only call to ask for DIY help. The parents advise that Ronseal is the best solution for their challenges. Ronseal has launched its first ever bot - the 'Pocket Parent' on FACEBOOK messenger which provides responses and advice from real life parents. The campaign launched across online video, VoD, social media and PR.

    Read Full Article