• News (176)
    The Drum (20 Jul 2018)

    Shell agency overhaul: JWT will split creative and MediaCom to retain media

    SHELL is to split its marketing and buying functions across four agency networks and eight agencies, having previously been looked after by just one holding group, WPP. The energy firm is to split its creative account across incumbent JWT, WUNDERMAN, GEOMETRY GLOBAL, VCCP, Dentsu and more. Having held Shell's retail ad account for 21 years, JWT will now split this with VCCP and a Dentsu creative agency. In addition, Wunderman and Mirum will work on its ad account, Geometry Global on shopper marketing, EDELMAN on PR, HILL+KNOWLTON on PR and brand strategy, and DOREMUS on B2B creative services. MEDIACOM is set to retain its global media account having fought off competition from CARAT. The appointments are yet to be confirmed by Shell or the agencies. 

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    Campaign (19 Jun 2018)

    Shell protestors create ads decrying brand's sustainability marketing

    SHELL has had its 'Make The Future' clean energy campaign mocked by subversive advertising group Brandalism. The self-installed bus shelter ads include messages such as 'Shell chats absolute gas', apparently referring to its claims of being a green company despite continuing to extract and burn oil and gas. Other ads include images of celebrities including Pixie Lott and Jennifer Hudson with their faces concealed by a Shell logo alongside the statement 'Don't fall for Pop Star PR'. The activation was timed ahead of Shell's Make The Future Live festival beginning on 5 July. 

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