• News (169)
    PR Week (29 Nov 2017)

    Diversity and skills at stake in cross-government engineering campaign

    THE DEPARTMENTFOR TRANSPORT, DEPARTMENT FOR EDUCATION and DEPARTMENT FOR BUSINESS, ENERGY & INDUSTRIAL STRATEGY are teaming up for a Year of Engineering campaign, launching in January 2018. The spot starts with the problems facing engineering as it addresses the lack of diversity and understanding of the job. The ad explains its aim to boost the profile of engineering among young people, parents and teachers by giving them a chance to take a closer look at the modern face of engineering, meet people from all backgrounds and challenge outdated perceptions. The campaign is being supported on TWITTER using the hashtag #InspireAnEngineer and #YOE, encouraging people to share stories that challenge perceptions of engineering. Activities during the campaign will include a behind the scenes tour for families, a children's book on engineering by Usborne, and a £1m investment from SHELL in an interactive Tomorrow's Engineers Energy Quest programme for school children. The agency 23RED will be working with the campaign to develop a partnership strategy, co-create new content and co-ordinate partner activity.

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    Campaign (23 Nov 2017)

    Shell aims to change energy brand image through coffee-fuelled bus

    SHELL is hoping to help soften its energy brand image by working with start-up Bio-bean which turns coffee waste into advanced biofuels. As part of Shell's 'Make the future' scheme, it helped power London buses with Bio-bean's innovative fuel. The partnership will be highlighted through a campaign created by JWT.

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