• News (8)
    Campaign (25 Jan 2019)

    MullenLowe Group lands Sennheiser global integrated business

    SENNHEISER has names Mullenlowe Group as its global agency of record. The account will be jointly run from London and Boston. MULLENLOWE LONDON will handle strategy and creative development, MULLENLOWE OPEN will be responsible for retail and customer experience activation while Mullenlowe Mediahub will handle media planning and buying.

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    The Drum (03 Sep 2014)

    SENNHEISER has formed a three-year deal with WESTFIELD, in both London and Stratford, in order to ‘boost customer experience’. The three-year partnership will see the audio manufacturer ‘be integrated into Westfield music platforms’. Sennheiser is also to collaborate with the design team at Westfield to work on the redesign of seating areas in order to ‘provide a personal audio experience’. The affiliation is hoped to build awareness amongst those customers who are music enthusiasts, ‘in new and unexpected spaces’.