• News (100)
    ToyNews (05 Dec 2016)

    Build-A-Bear readies Sonic the Hedgehog plush

    BUILD-A-BEAR has partnered with SEGA for a range of Sonic merchandise. The line marks the 25th anniversary of Sonic and offers an online exclusive bundle consisting of a 17-inch Sonic the Hedgehog plush, a plush gold ring wrist accessory and a limited-edition Sonic print. Consumers can also add a Sonic Furry-friend tee, a 13-inch pre-stuffed Tails and a Sonic Three Special Stage Background Music digital sound chip to their exclusive bundle order.

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    Marketing (06 Feb 2015)

    SEGA has appointed Jon Rooke, former global brand director at Sega subsidiary Creative Assembly, to the role of European marketing director. He replaces Amanda Farr who is joining XBOX UK as head of content and services. Rooke will report to chief operating officer, Jurgen Post.