• News (101)
    The Drum (17 Aug 2018)

    Sega Europe appoints Agent42

    SEGA EUROPE has appointed marketing and PR agency Agent42 EMEA. The agency will promote Football Manager at Gamescom in Germany via an on-site experiential campaign.

    ToyNews (05 Dec 2016)

    Build-A-Bear readies Sonic the Hedgehog plush

    BUILD-A-BEAR has partnered with SEGA for a range of Sonic merchandise. The line marks the 25th anniversary of Sonic and offers an online exclusive bundle consisting of a 17-inch Sonic the Hedgehog plush, a plush gold ring wrist accessory and a limited-edition Sonic print. Consumers can also add a Sonic Furry-friend tee, a 13-inch pre-stuffed Tails and a Sonic Three Special Stage Background Music digital sound chip to their exclusive bundle order.

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