• News (44)
    PR Week (17 May 2017)

    Virgin Media passes football shirt sponsorship to Scope for disability awareness campaign

    VIRGIN MEDIA has donated its shirt sponsorship of Southampton FC to SCOPE on Wednesday 17 May as part of a campaign to increase awareness of the abuse endured by some disabled fans at football matches. Research by Virgin Media and Scope found that 80% of disabled fans have experienced some form of discrimination at football stadiums and additionally, two-thirds of those who have suffered abuse have stopped going to matches. PRETTYGREEN is handling all PR and content creation for the campaign.

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    Campaign (20 Sep 2016)

    Scope "End the awkward" by George & Dragon

    GEORGE & DRAGON has rolled out a new ad in SCOPE’S ‘Awkward’ campaign. The 30-second ‘End the Awkward’ ad is currently live on TV and VoD and introduces viewers to ‘H.I.D.E’. The acronym tells people exactly how to behave when they meet a disabled person, instructing viewers to say "Hi" and introduce themselves while not panicking in order to end the potential for an awkward situation to arise.

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