• News (3)
    Campaign (02 Aug 2004)

    SCHOLASTIC PUBLISHING is to target school teachers through a direct marketing campaign, created by WALLEDGE ASSOCIATES, to boost subscription rates for its key educational titles. Activity will also include inserts.

    Precision Marketing (22 Nov 1999)

    RED HOUSE BOOKS is distributing around 250,000 door drops, combined with direct mail to its database in a drive to stave off competition from online book suppliers. The children's book club is targeting affluent surburban mothers aged between 25 to 45 with pre-school youngsters. The company which also sells CD-Roms and audio tapes is concentrating on Red House's established market in Anglia and the south with trials in Cheshire. Responsive ads and inserts in the baby press are supporting the push. The campaign is by BRAY LEINO.