• News (148)
    Campaign (17 Dec 2019)

    MediaCom claims industry first with Amazon Alexa interactive game

    MEDIACOM is the first media agency to use voice technology to create an interactive story. In partnership with CODE COMPUTERLOVE and SAVE THE CHILDREN, a choose-your-adventure game powered by AMAZON'S Alexa was created called 'Mica’s Moon School'. 

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    Campaign (06 Dec 2019)

    Edgar the dragon dons Christmas jumper in Save the Children Channel 4 takeover

    SAVE THE CHILDREN took over the CHANNEL FOUR ad break during Gogglebox on 6 December to promote Christmas Jumper Day on 13 December. The charity followed its regular Christmas Jumper Day ad with an ident featuring Myleene Klass and Dom Joly knitting their own Christmas jumpers. The ident was followed by ads from DURACELL, JOHN LEWIS & PARTNERS/WAITROSE & PARTNERS, M&S, MOONPIG and SMYTHS in which characters including Edgar the Dragon were wearing Christmas jumpers. The TV campaign is the result of a collaboration between 4Sales, MEDIACOM NORTH and Channel Four. MediaCom North secured press, print, social and outdoor activity from the METRO, EVENING STANDARD, TWITTER, Ocean Outdoor, SOCIAL CHAIN and SPOTIFY.

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