• News (257)
    Exclusive (30 May 2017)

    SANTANDER has promoted Andy Freeman to the role of head of social media, digital & marketing transformation.

    The Drum (16 May 2017)

    Santander is trying to redefine online banking through social media

    SANTANDER is focusing its media strategy on social in order to deliver banking services where its customers already spend much of their time online. The bank is redirecting its print media budget to social in order to drive customer loyalty through the use of chatbots and social banking instead of on big social media campaigns and promotional posts. 

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