• News (273)
    The Drum (18 Jul 2019)

    Santander enlists Kurupt FM to educate under-25s about scams in anti-'Kuruption' push

    SANTANDER has enlisted the help of Kurupt FM to target under-25's for an anti-scam awareness campaign. Following research from the bank which found people under 25 where three-times more likely to act on instruction in scam correspondence, such as entering personal details in a website using unsecured WiFi. ENGINE created the campaign which features MC Grindah in three mini episodes playing out a number of scenarios whereby young people may come a cropper to online fraud. Throughout each episode, MC Grindah interrogates three people found guilty of identity theft, online scams and money mules. The digitally-led campaign will run across Santander's social media throughout the year.

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    Campaign (02 May 2019)

    Camelot hires Santander's Keith Moor as CMO

    CAMELOT has appointed Keith Moor to the position of chief marketing officer. He joins from SANTANDER where he held the same position. Moor will start his new role in September, reporting to Camelot chief executive Nigel Railton.

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