• News (225)
    Campaign (16 Jan 2017)

    Santander turns to user generated content in multi-channel campaign

    SANTANDER is set to launch a campaign around user-generated content. Real footage shot on an array of devices will help the bank drive home the message that prosperity doesn’t have to be monetarily based, it can also be a product of life experiences and goals. The campaign by WCRS will launch on ITV and will be supported by digital OOH, VOD and social. Bespoke content for Snapchat will also be created. CARAT LONDON handled media.

    Read Full Article

    Campaign (24 Oct 2016)

    Santander Cycles "The Blaze witch project" by Sidhu & Simon

    SANTANDER is promoting its new Blaze Laserlights with a Halloween themed ad featuring athletes Jessica Ennis-Hill and Jenson Button. ‘The Blaze Witch Project’ ad arrives just in time for longer winter nights and shows Ennis-Hill riding a Santander Bike on her way to go trick-or-treating. The lights on the front of her bike project a green bike image onto the road six metres in front of her in order to help others see the rider in the dark. The ad breaks today.

    Read Full Article