• News (259)
    Marketing Week (27 Jun 2017)

    Santander adopts agile marketing approach as it looks to increase effectiveness

    SANTANDER’s latest campaign for its Santander Cycles sponsorship is aiming to showcase London hotspots that are accessible on two wheels. ‘Unlock your London', created by WCRS, features influencers such as AJ Odudu and Ellie Adams, as well as established brand ambassadors Jessica Ennis-Hill and Jenson Button, who create their own cycle routes to show London’s best places for food, style and sport. The campaign will run across digital outdoor, VoD and social. The work comes as Santander is adopting an agile marketing approach as it looks to move away from long buying and production cycles in a bid to boost its efficiency of spend and marketing effectiveness.

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    The Drum (26 Jun 2017)

    Santander and TfL celebrate Pride with rainbow design bikes

    SANTANDER and TRANSPORT FOR LONDON have transformed parts of the TfL network with rainbow designs to support Pride. A #LoveIsLove design has taken over the Oxford Street entrance of Tottenham Court Road station while 50 bikes have been decorated with a rainbow livery on their rear mudguards. 

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